TRIFED to Launch E-Marketplace for Tribal Sellers On Independence Day

With the government gearing up to launch a specialized e-marketplace for the Tribal Artisans, they will be able to sell their products at the click of a mouse from this Independence Day.

The TRIFED Managing Director, Praveer Krishna said, “We will launch the website - Tribes India e-Mart - on Independence Day on August 15. It will be similar to selling your products on e-commerce giants Amazon or Flipkart. The difference is just that it will be only for tribals”.

A trial run of the e-marketplace will continue from July 30 to August 14.

The government had set up Tribal Cooperative Marketing Development Federation of India in 1987 with an aim to provide fair price for products of tribals across the country. The agency functions under the Union Tribal Affairs Ministry.

Krishna said tribal artisans will be trained and asked to register themselves as sellers on the website. He said, "The staff at our 15 regional offices across the country and state government officials working with TRIFED will train these tribals and help them get registered”. The objective is to bring around 5 lakh tribal artisans online, thus connecting them to a larger national and international market.

Around 5 lakh tribal items across 20,000 categories, including textiles, paintings, home decor items, jewelry, and metal crafts, will be available on the website. The products of tribal sellers will undergo a strict quality check and a committee will fix prices for each item. There will be local collection centers from where the products will be supplied across the country. This is in line with Prime Minister Narendra Modi's vision of an aatmanirbhar (self-reliant) India. Our motto is 'go vocal for local, go tribal'.